About new trends in media planning- the growing importance of digital Article

About new trends in media planning- the growing importance of digital - Article Example For instance, before, the company could only focus on a particular market segment. This means that the advert was supposed to be big and broad in order to evoke a particular amount of purchasing power. Therefore, the venture was expensive. However, with digital advertising, the organization is able to appeal to a huge target market and at a low price. The platforms used in digital advertising allow the organization to have real-time interaction with their customers thus, enhancing their services to suit their clients’ needs (Schultz n.pg). General Mills targeting strategies used with Cheerios was to discuss it nutritional value with people from different demographics. This strategy can also be applied to Yoplait. Yoplait is a yogurt brand could be marketed by discussing its different flavors and nutrition value to the target markets. It contains calcium which is good for strong bones and it has no artificial additives (Schultz n.pg). General Mills is using â€Å"Tablespoon† to post amazing brand content that are appealing to millennials. Millennials are people that are more interested in trending brands and that are how the company is capturing them. By advertising new, trending and attractive â€Å"Tablespoon† is able to add value to the brand by creating an engagement with possible consumers (Schultz

Is College Worth it Essay Example for Free

Is College Worth it Essay â€Å"What is a College Degree Worth? † by Maggie Gallagher. The overall main idea of this article is that the cost of college is going up and people is taking loans out which are putting them in debt because they have to pay them off. That is the reason why some people don’t go to college, I believe the author wrote the article to inform you about why teens are in debt after they graduate college. According to Mrs. Gallagher the main reason why college debt is increasing is  because loans are available and teenagers are encouraged to borrow money. At least 700 colleges have contract with bad banks to market credit cards to students. About nine in 10 students use credit cards to help pay for their college expenses. The main reason why the increase in college debt is because colleges have taught teenagers bad financial decisions, which has caused the decrease in the worth of a college degrees. The degree I’m pursuing at this moment is my Bachelor’s degree in Culinary Arts. I want a better education other than a high school diploma. Me wanting to become a chef/ Pastry chef, there is nothing Flint nor Michigan for my degree. I want to be up there with the people on the Food network channel and the TLC channel as well. With me having more degrees it will most likely guarantee me a VERY nice job in the near future.

Bluetooth :: sCommerce Technology Essays

A new technology of the 21st century is reshaping human life. The concept of silent commerce, commonly known as â€Å"sCommerce† is the silent transfer of knowledge and information through mobile phones and electronic devices. Sadly, this technology is initiating the transition from a humanistic society to a more electronically controlled world. This new, perhaps, frightful world introduces electronic devices capable of thinking for themselves without human control. Imagine the average teenager purchasing a CD player with enough intelligence to exchange and communicate with his/her laptop without the child’s consent. Or your Kenmore â€Å"frig† secretly letting your grocer know when you’re out of milk. Scary isn’t it? Well, sCommerce, particularly the Bluetooth chip, gives these electrically run â€Å"gadgets† these abilities. It allows inhuman things to have human capabilities and perhaps exceed our own â€Å"brain power.† T ruly, the Bluetooth chip may be an eye opening technological breakthrough, but has harmful humanistic, economic affects with its integration into the electronic and mobile/telecommunication world . Realistically, the average technologically involved person has heard the term â€Å"Bluetooth.† The apparent name of this chip is derived from the 10th century Scandinavian king, Harald Bluetooth, who was historically known for uniting various unorganized kingdoms. Similarly, Bluetooth is specialized to unite many competing electronic standards under one main specification. By definition, â€Å"Bluetooth is a global de facto standard for wireless connectivity. Based on a low-cost, short-range radio link, Bluetooth cuts the cords that used to tie up digital devices. When two Bluetooth equipped devices come within 10 meters range of each other, they can establish a connection together.

Democratic and Undemocratic Aspects of the Constitutional Convention :: American America History

Democratic and Undemocratic Aspects of the Constitutional Convention The Articles of Confederation was the first government of the United States. The Articles had created a very weak national government. At the time the Articles were approved, they had served the will of the people. Americans had just fought a war to get freedom from a great national authority--King George III (Patterson 34). But after this government was put to use, it was evident that it was not going to keep peace between the states. The conflicts got so frequent and malicious that George Washington wondered if the â€Å"United† States should be called a Union (Patterson 35). Shays’ Rebellion finally made it evident to the public that the government needed a change. A group of men with political power and status, an elite by definition, got together and decided the solution to the problem of government was to have a group of men evaluate the Articles and make the proper changes. At least, this was what Congress thought the purpose of the Constitutional Convention was when they approved it (Patterson 37). The first step of the Constitution was undemocratic. No popular vote was taken either directly or indirectly on the proposition to approve a convention (Beard 14). The group of men who wanted the convention was skillful in getting it approved in that their proposal of it was a surprise. This gave the Federalists an upper hand. Their opponents, the Anti-Federalists, could not refuse to a discussion of possible, and perhaps necessary, reforms. By refusing, they could lose the support of the public very easily (Roche 18). The next step of the convention was more democratic, in that there were delegates sent to Philadelphia by the state legislatures (Roche 18). Since the legislatures were chosen by elections in the states, the delegates to the convention were indirectly chosen by the people. Rhode Island did not send delegates, but there was an opportunity for them to do so. They decided against sending anyone since they knew they would not be welcomed by the convention. James Madison, a delegate and one of the main supporters of a stronger national authority, had thought ahead and drew up the Virginia Plan before the convention in Philadelphia began. Thus, it became the first discussion of the committee (Roche 19).

Development Stages

Child development studies is an interdisciplinary field, which studies the development of a child from conception to childhood through adolescence and emerging adulthood. Child development is divided into three broad domains – physical, cognitive, and emotional and social. Some experts state that child development is a continuous process while others argue that it follows discontinuous stages.Recent theories on child development include information processing, which views the mind as a complex computer; ethology, which emphasizes the evolutionary origins and adaptive behavior; Vygotsky’s sociocultural theory that focuses on understanding cultural influences; ecological systems theory where environment is believed to play a role in development; and dynamic systems perspective according to which changes in physical or social systems account for a child’s behavior (Chapter 1). The characteristics of each individual depend on their genotypes and environment.Chromosom es, which contain genes determine our hereditary characteristics. The child inherits two genes on each chromosome from its parents. The dominant gene is responsible for inherited characteristics. Chromosomal abnormalities, such as Down syndrome, occur due to errors at the time of meiosis. Genetic counseling helps parents avoid the risk of giving birth to children with genetic defects. The child’s family, economic status, neighborhood, school, and favorable public policies play an important influence in shaping his or her personality (Chapter 2).More couples are choosing to remain childless, using birth control measures, and delaying their birth ages today compared to previous times. Children with low birth weight are more prone to heart disease, stroke, and diabetes in adulthood and high birth weight are more prone to breast cancer in adulthood. Factors such as teratogens; usage of certain prescription drugs, such as thalidomide; illegal drugs; tobacco; alcohol; exposure to r adiation; environmental pollution, infectious diseases; nutrition; emotional stress; and maternal age shape prenatal development (Chapter 3).The Apgar score determines a newborn child’s physical condition at birth. Natural childbirth involves preparing an expectant mother about childbirth. Various medical interventions, such as fetal monitors, forceps, and cesarean delivery assist during childbirth complications. Complications at birth might cause conditions like cerebral palsy in a newborn. Brazelton's Neonatal Behavioral Assessment Scale is used to assess the behavior of the newborn (Chapter 4). References Chapter 1: History, Theory, and Research Strategies, pp. 1-76. Chapter 2: Biological and Environmental Foundations, pp. 1-67 Chapter 3: Prenatal Development, pp. 1-39. Chapter 4: Birth and the Newborn Baby, pp. 1-48.

Free Essays on The Light Of Darkness

Chopin’s â€Å"The Storm† leads us to believe that a sexually unfulfilled housewife or husband will eventually find sexual gratification somewhere else. That if people are not honest with their true feelings then somehow, somewhere their hidden intentions will become inevitable. Chopin reinforces this by Calixta and Alcà ¨e sudden and unintended passionate affair. Unfortunately, affairs are like things done in the dark of night, eventually the light of the day will shine. In Chopin’s story she portrayed the affair of Calixta and Alcà ¨e as being beneficial to their respective marriages, but no matter how understanding a person can be, the confession or the knowledge of an affair, the betrayal of such sacred trust, is usually devastating to a marriage. Sex is a very natural and important part of people’s lives, yet we are conditioned from small children to not let other people know how we really feel about our sex drives. This most especially applies to women from Chopin’s time era. Take for instance, that an unattached man can have sex with different women and it is socially acceptable, yet if an unattached woman has sex with several different men, she is considered a slut. That even in our more modern time era women are not suppose to have â€Å"sexual urges†. So we can only imagine want it was like for women in the 1800’s by author’s like Chopin. Chopin gives us the impression that Calixta and Bobinà ´t marriage is not a passionate one by her own description of Calixta and Bobinà ´t bedroom that had their four year old son’s bed next to Calixta’s side of the bed. We can assume that Calixta was a very passionate woman from several passages in the story and that she felt that she had to repress or deny her sexual urges, just by the placement of their son’s bed. It leads the reader to the idea that sex had to be done late in the evening and very quietly and passionless which probably was more than likely not very pleas... Free Essays on The Light Of Darkness Free Essays on The Light Of Darkness Chopin’s â€Å"The Storm† leads us to believe that a sexually unfulfilled housewife or husband will eventually find sexual gratification somewhere else. That if people are not honest with their true feelings then somehow, somewhere their hidden intentions will become inevitable. Chopin reinforces this by Calixta and Alcà ¨e sudden and unintended passionate affair. Unfortunately, affairs are like things done in the dark of night, eventually the light of the day will shine. In Chopin’s story she portrayed the affair of Calixta and Alcà ¨e as being beneficial to their respective marriages, but no matter how understanding a person can be, the confession or the knowledge of an affair, the betrayal of such sacred trust, is usually devastating to a marriage. Sex is a very natural and important part of people’s lives, yet we are conditioned from small children to not let other people know how we really feel about our sex drives. This most especially applies to women from Chopin’s time era. Take for instance, that an unattached man can have sex with different women and it is socially acceptable, yet if an unattached woman has sex with several different men, she is considered a slut. That even in our more modern time era women are not suppose to have â€Å"sexual urges†. So we can only imagine want it was like for women in the 1800’s by author’s like Chopin. Chopin gives us the impression that Calixta and Bobinà ´t marriage is not a passionate one by her own description of Calixta and Bobinà ´t bedroom that had their four year old son’s bed next to Calixta’s side of the bed. We can assume that Calixta was a very passionate woman from several passages in the story and that she felt that she had to repress or deny her sexual urges, just by the placement of their son’s bed. It leads the reader to the idea that sex had to be done late in the evening and very quietly and passionless which probably was more than likely not very pleas...

Organizational Behavior

Organizational Behavior Free Online Research Papers Organizational behavior is the study of how people, individuals and groups act or behave in different structures or cultures of an organization. Organizational behavior seeks and identifies factors that are necessary for a company to become effective and more efficient over the competitor. Factors that determine one company’s success over another company in the same industry, includes valuing diversity, ongoing organizational learning and effective communication. Organizational culture is the personality of a company; a company’s culture consists of shared beliefs which shape the organization. The values, assumptions, standards, and tangible signs of the organization’s members, make up the culture of an organization. An organization’s culture can be recognized by looking at the arrangement of its furniture, or by looking at person’s employed by the organization, or by what the members of the organization wear. Our company culture can be recognized by the viewing public as one who has a high turnover rate of employees. The executives constantly reorganize and restructure the company. During these periods, persons are offered separation packages, positions are made redundant and others are fired. Only those persons that are highly skilled and knowledgeable about the industry have remained. This culture according to McNamara (1999) is known as a Fortress culture, a culture of which employees do not know when it wi ll be their last day on the job. This culture to some appears quite daunting, however; it has its advantages. Persons that are highly skilled are quickly promoted to the top without regard for seniority. Workplace diversity is the variety among people based on gender, race, ethnicity, age, family status, sexual orientation, religion and physical appearance. Valuing diversity is a core topic of organizational behavior. In an ideal world all persons within an organization are treated equal when it comes to hiring and promotions in the workplace, however; in reality discrimination still exist. Acknowledging diversity in the workplace is very crucial, as there are other races, other voices and other ways of seeing things and solving problems while functioning as a team. Diversity is not valued within our organization. Some persons within our organization are promoted and hired based on their gender and physical appearance. For example, our company has a greeter/ hostess in our reception area. This greeter/hostess is a part of the hospitality team. The primary purpose of the hospitality team is to make the customer feel welcomed, comfortable and wanted by our organization. The greete r/hostess has to have a certain physical appearance. All greeters are females, fair skinned, slim built with beautiful features. Discrimination based on features such as attractive or unattractive appearance results in special preferences for those blessed with certain attributes and penalties for persons failing to measure up to the given standards. Communication is an active process of exchanging information and thoughts. Communication involves a source and a recipient that encodes and decodes the intended message. The encoding process involves interpreting an idea into a message which is spoken, non-spoken (signaled) or written. The different channels of communication includes face-to-face, electronic mails, post mails, voice mails or by way of telephone. Communication in our company is primarily channeled through electronic mail. Our interoffice memos are transmitted electronically. The administrative staff corresponds to the agency staff also through emails. Before emails were implemented at our company the company’s messenger would deliver written mails to the agency staff. Now the process is much more expeditious and efficient. An example of the communication process within our organization is as follow: An underwriter’s primary job is to assess and classify the risk of an applicant. An electronic ap plication is sent directly to the underwriter by the agent (the source). The underwriter (the recipient) receives the application assess the risk and determine if additional medical requirements are needed in order to classify the risk. If additional documents are required, the underwriter responds (feedback) electronically letting the agent knows what is needed for the applicant to be issued a contract. The agent seeks out the additional requirement and returns it electronically to the underwriter for processing. Organizational effectiveness is the level in which a company attains its goals. According to Schermerhorn, Hunt, Osborn (2005) an organization’s efficiency is measure by the number of resources needed to produce a good, which is also known as the internal process approach. Our company measures its effectiveness by setting a target profit margin. Each agency force has an assigned target and each agent within an agency has an individual assigned goal. Each agency force assigned quota makes up the overall target. The executive team monitors the company’s progress on a monthly basis. Visits are made and progress/production reports are drafted to show the percentage of quota attained. The process of acquiring knowledge necessary to survive or compete in an environment is known as organizational learning. It is important to constantly change and seek superior ways of functioning or performing duties. Organizational learning includes shared knowledge between employees within an organization. Organizational learning is an ongoing process at our company. Team leaders are responsible for organizing a knowledge corner. Each team member is encouraged to bring a topic for discussion to corner. The team member during his/her assigned month would decorate the corner with paraphernalia of his/her chosen topic. Topics would include information on the company’s old and new products, breaking business news, the competitor’s products, etc. All these topics help to shape the behavior of our company. Understanding organizational behavior is vital in designing a company’s structure. In understanding individual and group behavior helps management realize how people in different cultures and environment communicate and function to attain strategic set goals. References McNamara, C. (1999). Organizational Culture. Retrieved May 15th, 2006 from managementhelp.org/org_thry/culture/culture. Schermerhorn, Jr., J.R., Hunt, J.G., Osborn, R.N. (2005). Organizational Behavior. Hoboken, NJ: Wiley. Retrieved May15th, 2006, from University of Phoenix, Resource, MGT/331. Research Papers on Organizational BehaviorAnalysis of Ebay Expanding into AsiaIncorporating Risk and Uncertainty Factor in CapitalResearch Process Part OneThe Relationship Between Delinquency and Drug UseEffects of Television Violence on ChildrenMarketing of Lifeboy Soap A Unilever ProductThe Project Managment Office SystemRelationship between Media Coverage and Social andInfluences of Socio-Economic Status of Married MalesUnreasonable Searches and Seizures