About new trends in media planning- the growing importance of digital Article

About new trends in media planning- the growing importance of digital - Article Example For instance, before, the company could only focus on a particular market segment. This means that the advert was supposed to be big and broad in order to evoke a particular amount of purchasing power. Therefore, the venture was expensive. However, with digital advertising, the organization is able to appeal to a huge target market and at a low price. The platforms used in digital advertising allow the organization to have real-time interaction with their customers thus, enhancing their services to suit their clients’ needs (Schultz n.pg). General Mills targeting strategies used with Cheerios was to discuss it nutritional value with people from different demographics. This strategy can also be applied to Yoplait. Yoplait is a yogurt brand could be marketed by discussing its different flavors and nutrition value to the target markets. It contains calcium which is good for strong bones and it has no artificial additives (Schultz n.pg). General Mills is using â€Å"Tablespoon† to post amazing brand content that are appealing to millennials. Millennials are people that are more interested in trending brands and that are how the company is capturing them. By advertising new, trending and attractive â€Å"Tablespoon† is able to add value to the brand by creating an engagement with possible consumers (Schultz